Marketing Senior Executive – Shipping & Trade Lane Marketing

About the role

The Marketing Senior Executive bridges corporate brand strategy with commercial sales in the shipping industry. You will equip regional and trade‑lane teams with targeted promotional toolkits, analyse trade routes and drive B2B retention campaigns to boost volume and growth.

Key responsibilities

• Provide sales enablement materials such as trade‑lane highlights, vessel service announcements and custom presentations for key‑account engagements.
• Analyse freight market trends, competitor rates and capacity utilisation to deliver actionable commercial insights.
• Integrate CRM with automated campaign workflows, maintain data integrity and track conversion metrics.
• Ensure all local and regional collateral complies with corporate brand guidelines.
• Plan and execute digital trade services (e‑commerce, ONE Quote) supporting long‑term digital strategy.

Required profile

• 2‑3 years of commercial marketing experience in container shipping or global freight forwarding.
• Strong understanding of container shipping networks, trade‑lane pricing and maritime logistics terminology.
• Bachelor’s degree or equivalent in a related field.

Required skills

• Proficiency with CRM systems and presentation tools.
• Advanced MS Office skills, especially Excel and PowerPoint.
• Experience with GWS or similar marketing platforms.
• Data literacy to transform raw shipping volumes and market data into executive‑level visual reports.