Content Writer

About the role

This role covers content creation across online and offline channels, supporting seasonal campaigns, product launches, promotions and partnerships. It works closely with the Marketing Executive, MarCom Manager, designers and video coordinators, and adapts tone and style to several brands.

Key responsibilities

• Write clear, on-brand copy for social media posts, website and landing pages, in-store materials, promotional leaflets, brochures and point-of-sale materials
• Develop campaign copy from briefs, including taglines, headlines and CTAs for seasonal campaigns, product launches, promotions, sponsorships and partnerships
• Write scripts and storylines for seasonal, commercial and short-form social videos, working with the Video Coordinator and Designer
• Draft key messages, talking points and sample captions for influencers and KOLs, and review captions when needed
• Contribute ideas for monthly content calendars, suggest angles and topics, and make sure content is delivered on time
• Proofread and edit all content, check brand guidelines and verify pricing, promo dates and product details
• Support simple performance reporting such as top-performing posts and lessons learned

Required profile

• Bachelor's degree in Marketing, Communications, Journalism, English, Media or a related field
• 1-3 years of experience as a content writer, copywriter or similar role (agency or in-house)
• Comfortable writing in a clear, customer-friendly style; experience writing for social media and digital platforms preferred
• Ability to write in both English and Myanmar is a strong plus