Area Sales Officer

About the role

The Area Sales Officer serves as the primary point of contact for customers within an assigned territory, managing the distribution of one or more brands across designated outlets. The role focuses on building strong professional relationships, ensuring product visibility, meeting sales targets, and delivering high‑quality customer service.

Key responsibilities

• Maintain accurate outlet record cards and a sales folder to plan and track calls.
• Review and adjust journey plans when territory boundaries change.
• Identify customer needs using questioning techniques and present product features, advantages, and benefits.
• Follow the 6‑step Outlet Execution Excellence process to meet KPI requirements.
• Calculate recommended order quantities based on sales history, stock levels, and seasonal factors.
• Prospect new outlets, gather opening information, and schedule initial calls.
• Conduct structured negotiations while adhering to agreed walk‑away points.
• Handle product complaints proactively and follow customer service standards.
• Update standardized customer folders monthly with relevant business information.

Required profile

• Bachelor’s degree.
• Strong relationship‑building and communication abilities.
• Ability to plan, organize, and execute sales calls efficiently.
• Negotiation skills and a customer‑service mindset.

Required skills