Manager, Digital Sales Strategy

About the role

This role drives the growth and expansion of digital insurance distribution through strategic partnerships, business development initiatives and alternative sales channels. It contributes to higher digital policy penetration and more lives covered by building partnerships across banking, telecommunications, e-commerce, fintech, lifestyle, FMCG and other ecosystem channels, and works closely with Marketing and Digital teams on customer acquisition, engagement and sales conversion.

Key responsibilities

• Develop and execute growth strategies to expand digital insurance distribution channels and maximise revenue through partnership models and alternative sales channels.
• Lead the identification, acquisition and management of strategic partnerships with corporations, digital platforms, fintech providers and ecosystem partners.
• Grow TKKW Digital sales through banking, telecommunications, ride-hailing, lifestyle, e-commerce, FMCG and other distribution channels.
• Expand digital reach through uab digital platforms, ATOM ecosystem, payroll programs, social commerce, bancassurance channels and emerging digital distribution opportunities.
• Develop business development initiatives targeting underserved segments, affinity groups and commercial partnerships.
• Design and run digital sales campaigns, customer acquisition programs and growth initiatives to improve conversion, engagement and policy issuance.
• Analyse business performance and channel effectiveness to identify growth opportunities and support decision-making.
• Collaborate with Marketing and Digital teams on product awareness and acquisition through KOLs, digital campaigns and promotions.
• Maintain a pipeline of future partnership opportunities.

Required profile

• Bachelor's degree in Business Administration, Marketing, Finance, Economics or a related field.
• Relevant experience in business development, strategic partnerships, digital sales, distribution or a related commercial function.
• Demonstrated experience developing and managing strategic partnerships and commercial relationships.
• Ability to collaborate across Marketing, Digital, Sales and other teams, and to manage several partnership initiatives at once.

Required skills

• Strong understanding of digital sales channels, customer acquisition and business development strategies.
• Strong analytical skills for monitoring performance and evaluating channel effectiveness.
• Communication, presentation, negotiation and stakeholder management skills.
• Preferred: experience in insurance, fintech, banking, telecommunications or e-commerce, and knowledge of digital insurance products and online policy acquisition.