Digital Growth Marketing Manager

About the role

We are seeking a Digital Growth Marketing Manager to shape and execute our user‑acquisition strategy, grow the active user base, and convert engaged users into paying subscribers for our mobile‑first EdTech and SaaS products.

Key responsibilities

• Design and implement monthly and quarterly marketing plans, defining target audiences, messaging, and promotional tactics across digital ads, social media, influencers, content, and partnerships.
• Manage performance‑marketing campaigns on Facebook/Instagram, Google Ads and other platforms, monitoring CAC, registration cost, conversion rate, ROAS and subscription metrics.
• Develop and oversee content strategies for Facebook, TikTok, Instagram and related channels, coordinating short‑form videos, English‑learning tips and brand assets with creators and designers.
• Identify, negotiate and manage influencer collaborations and partnership agreements with schools, universities and relevant communities.
• Analyse the full customer journey (ad → registration → engagement → subscription), pinpoint drop‑off points and launch campaigns, offers and referral programs to boost conversion and retention.
• Track performance using Google Analytics, Firebase, Meta Ads Manager and spreadsheets, producing weekly and monthly reports to inform budget allocation and strategic decisions.

Required profile

• Minimum 3 years of experience in digital, growth or performance marketing, preferably with mobile apps, EdTech, SaaS or subscription‑based products.
• Proven track record of managing paid‑media campaigns and improving acquisition and conversion funnels.
• Strong analytical mindset with the ability to interpret data and optimize spend.
• Excellent communication skills and experience working with cross‑functional product and creative teams.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads
• Google Analytics
• Firebase
• Meta Ads Manager
• Spreadsheets