Trade Marketing Specialist

About the role

The Trade Marketing Specialist will execute indoor and outdoor merchandising to maximise visibility of POSM materials across dealer and distributor outlets. The role also manages branding vendors, conducts market research on competitor activity and supports dealer engagement initiatives.

Key responsibilities

• Visit dealer stores to ensure optimal placement and visibility of POSM from street level to inside the store.
• Inspect and verify the quality and currency of street, indoor and outdoor branding materials.
• Monitor competitor promotions, stock availability of POSM and overall market coverage of U9 products.
• Lead a team of ground merchandisers and agencies to implement branding strategies at all outlets.
• Prepare regular reports on trade marketing insights, vendor activities and dealer stock movements.

Required profile

• 3‑5 years of experience in trade marketing, including POSM implementation and vendor coordination.
• Proven ability to supervise and coach a field team to meet daily plans.
• Strong communication, negotiation and goal‑oriented attitude.
• Bachelor’s degree in communications, marketing or a related field.

Required skills

• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• Basic understanding of digital technology.