Brand Executive

About the role

The Brand Executive will support and maintain KINGS International School’s brand identity through consistent messaging, visual standards, and campaign execution across all channels.

Key responsibilities

• Assist the Brand Manager in developing and executing strategic brand campaigns aligned with the school’s vision and goals.
• Ensure consistent messaging, visual identity, and tone across print, digital, social media, and advertising materials.
• Support creation and delivery of online and offline brand campaigns to promote educational offerings.
• Conduct market research and competitive analysis to identify growth opportunities.
• Develop monthly content calendars and provide support for social post content and design briefings.
• Manage school social media pages, including publishing posts and community management.
• Assist in planning and executing brand‑related events such as open houses and school fairs.
• Collaborate with admissions, communications, operations, and design teams to ensure cohesive branding.
• Track and report monthly on brand campaign performance, providing insights and recommendations.

Required profile

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 1–3 years of experience in brand management or marketing; fresh graduates with strong practical skills may be considered.
• Strong understanding of branding principles, marketing strategies, and digital media.
• Excellent communication, interpersonal skills, and a team‑oriented mindset.
• Highly organized with attention to detail and ability to manage multiple projects.
• Creative thinker passionate about education and aligned with the school’s values.

Required skills

• Proficiency in Microsoft Office (Excel, PowerPoint).
• Familiarity with Canva.
• Familiarity with CapCut.