Marketing Director – FMCG

About the role

The Marketing Director will lead the overall marketing strategy and execution for FMCG/F&B businesses across Myanmar, driving brand growth, portfolio strategy, consumer engagement and innovation pipelines.

Key responsibilities

• Develop and implement integrated go‑to‑market strategies, covering ATL, BTL, digital, retail and channel activation.
• Lead brand health tracking, budget management and agency relationships to ensure effective A&P spend.
• Oversee new product development and innovation initiatives based on consumer and shopper insights.
• Collaborate with Sales, Trade Marketing, Supply Chain, Finance and regional stakeholders to optimise portfolio performance and commercial results.

Required profile

• 12‑15 years of progressive FMCG/F&B marketing experience, including senior leadership roles.
• Strong knowledge of the Myanmar market, GT‑driven retail dynamics and localized marketing strategies.
• Proven track record in brand management, portfolio strategy, demand creation and multi‑channel activation.

Required skills

• Brand management
• Portfolio strategy
• Innovation and new product development
• Integrated campaign execution