Digital Marketing Specialist

About the role

The Digital Marketing Specialist will manage the company’s online presence, including the corporate website, digital platforms, and marketing campaigns. This role ensures a seamless digital experience for customers and supports the brand’s growth objectives.

Key responsibilities

• Maintain and optimize the corporate website and microsites, conduct audits, and improve navigation and conversion.
• Develop and execute SEO strategies, perform keyword research, and monitor rankings and backlinks.
• Manage digital platforms such as the KBZPay Mini App, coordinate enhancements, and conduct User Acceptance Testing.
• Support digital marketing campaigns, create landing pages, and track performance metrics.
• Collaborate with internal teams and external vendors to deliver digital projects on time and within brand standards.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, IT, Computer Science, Business Administration or related field.
• Strong analytical mindset with ability to interpret digital performance data.

Required skills

• Search Engine Optimization (SEO)
• Website Content Management Systems (CMS)
• Google Analytics (GA4) and Google Search Console
• User Experience (UX) principles
• User Acceptance Testing (UAT)
• Digital campaign management
• Digital analytics and reporting
• Digital platform management
• Microsoft Office Suite