Digital Marketing Specialist (Education)

About the role

A local company in Sanchaung Township, Yangon, Myanmar, is hiring a Digital Marketing Specialist for its education business. The specialist plans, runs and optimises paid ads and email campaigns, works with the Content, Design, Video Production, Sales and Customer Service teams, and reports to the Digital Marketing Manager. Working hours are 9:00 AM to 5:00 PM, with Fridays and public holidays off.

Key responsibilities

• Plan, execute and manage paid advertising campaigns on Meta, TikTok, Google and other channels
• Monitor and optimise budgets, targeting, creatives and strategies
• Analyse performance metrics such as CPM, CPC, CTR, CPL and conversion rate
• Create and run email campaigns for promotions and student recruitment, including subject lines, copy and CTAs
• Manage audience segmentation, email databases and personalised customer/student journeys
• Set up and optimise automated email workflows and run A/B tests on ads, audiences and emails
• Work with Content, Design, Video Production, Sales and Customer Service teams
• Prepare regular performance reports and stay updated on digital advertising trends

Required profile

• Proven experience in media buying, email marketing, CRM or digital marketing
• Experience in the IT and education sectors is preferred
• Bachelor's degree
• 2 years of experience

Required skills

• Paid advertising platforms, especially Meta and TikTok Ads
• Email marketing platforms, CRM and automation tools
• Google Ads (a plus)
• Ability to analyse campaign performance and manage advertising budgets