Consumer Market Insight Manager

About the role

The Consumer Market Insight Manager leads consumer, market, category and trade research and turns data into actionable insights that support brand strategy, category development, marketing decisions and business growth. The role covers research planning and execution, data quality and analysis, insight development and collaboration with Brand Teams and other stakeholders.

Key responsibilities

• Understand consumer behaviour, market dynamics, category development, product knowledge and competition, and turn consumer, channel and trade insights into recommendations for Brand Teams.
• Analyse category performance and identify growth opportunities, market gaps and risks.
• Develop research plans and analytical frameworks, choose qualitative and quantitative methods, and lead research projects from questionnaire design through analysis and reporting.
• Manage research timelines, fieldwork and third-party agencies, and train fieldwork staff.
• Work with Brand Teams, operations, Data Analysts and fieldwork supervisors, present findings clearly and support marketing and category strategies.

Required profile

• At least 5 years of experience in consumer insights, market research or marketing analytics, preferably in the FMCG industry.
• Experience in qualitative and quantitative research and consumer research.
• Experience in data analysis, research project management and coordinating third-party agencies.
• Experience in project budget control and turning market insights into business recommendations.