Marketing Executive - Retail Software

About the role

A product-focused software and SaaS provider in Myanmar is looking for a results-driven Marketing Executive in Yangon to lead marketing for its new retail software. The role manages the product rollout plan, runs high-impact social media campaigns and drives lead generation and conversions, moving potential shop owners through the digital sales funnel from awareness to sign-up.

Key responsibilities

• Develop and run the end-to-end marketing rollout plan for new software features and modules, and execute paid and organic campaigns on platforms such as Facebook, TikTok and LinkedIn targeting retail shop owners.
• Work with Product Management to turn technical features into clear value propositions for shops, and support offline events like retail workshops and trade shows.
• Track KPIs such as lead generation rates, campaign ROI and conversion metrics, report on campaign effectiveness and monitor the local retail and digital payment landscape.
• Manage leads from digital channels, hand them to the Customer Acquisition team, and build sales enablement materials such as battle cards and demo decks.
• Coordinate communications around new feature launches to drive adoption among existing shops.
• Manage relationships with creative agencies and media partners, and track marketing spend against the allocated budget.

Required profile

• 3+ years of marketing experience, with a focus on SaaS, software or technology solutions.
• Proven experience managing product rollouts and running multi-channel digital campaigns.
• Strong organizational and communication skills, able to work with Product and Sales teams.

Preferred qualifications

• Experience marketing Retail POS or digital commerce software in Myanmar.
• Familiarity with product success metrics such as adoption rates and customer retention.
• Experience using CRM tools to track leads and measure conversion.