Content Writer

About the role

This role develops, implements and manages content strategies across social media, the website, LinkedIn and other digital channels for a bank. It covers the content calendar, website and LinkedIn updates, digital campaign content, creative coordination, POSM production and compliance with brand and regulatory requirements.

Key responsibilities

• Develop, implement and manage content strategies across social media, website, LinkedIn and other digital channels
• Plan, maintain and execute the content calendar for consistent, timely publishing
• Manage website and LinkedIn updates, keeping content accurate and aligned with the bank's communication objectives
• Develop and coordinate push notifications and digital campaign content for product promotion and customer engagement
• Coordinate the development, review and approval of creative artwork, copywriting and marketing materials
• Liaise with internal departments, external agencies and stakeholders to deliver campaigns on time
• Monitor competitors, social media performance, industry trends and customer engagement
• Oversee the production, distribution and delivery follow-up of Point-of-Sale Materials (POSM) across branches and channels
• Ensure all content complies with brand guidelines, approval procedures and regulatory requirements

Required profile

• Bachelor's degree in Marketing or a related field
• 1-3 years of experience in digital marketing or content management
• Proven experience managing content calendars, social media publishing, website updates, LinkedIn content and digital campaigns
• Experience in banking or financial services preferred

Required skills

• Familiarity with digital marketing analytics, social media insights and performance reporting tools
• Good understanding of brand management, digital marketing trends and customer engagement
• Project management, coordination, communication and problem-solving skills
• Ability to manage several assignments independently, meet deadlines and pay close attention to detail