Brand Supervisor

About the role

The Brand Supervisor supports the development and execution of brand strategies, marketing plans and brand initiatives to strengthen brand performance, consumer engagement and market presence. The role works closely with Sales, Trade Marketing, Finance and other marketing teams, as well as external agencies and suppliers, to deliver marketing campaigns, projects and brand activities.

Key responsibilities

• Support the development and execution of ATL and BTL campaigns with marketing agencies and internal stakeholders.
• Work with Sales, Trade Marketing, Media and Finance to ensure brand strategies are executed in the market.
• Monitor market trends, consumer insights, competitor activity and market developments to feed brand strategy.
• Coordinate agencies and suppliers so that materials, campaigns, activations and projects meet agreed timelines.
• Work with Finance on supplier and agency cash-in/cash-out processes, including documentation and payment follow-up.
• Prepare and submit project PR forms and follow up on approvals.
• Support the planning and execution of brand activations, events, promotions and consumer engagement activities.
• Monitor campaign progress and effectiveness and report to the Brand Manager.
• Maintain records of brand activities, campaigns, suppliers, agencies and expenditures.
• Support the Senior Brand Manager/Brand Manager with day-to-day brand activities and assigned projects.

Required profile

• Minimum 2-3 years of experience in Brand Management, Marketing, Trade Marketing or a related field, preferably in FMCG or a consumer-facing industry.
• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Hands-on experience developing and running ATL/BTL campaigns, brand activations, events and promotions.
• Experience working with agencies, suppliers and cross-functional teams.

Required skills

• Good understanding of consumer insights, market trends, competitor analysis and basic brand management principles.
• Strong communication, coordination, interpersonal and project management skills.
• Analytical and problem-solving skills, able to manage multiple projects and deadlines.
• Proficiency in Microsoft Office applications.