Sales Manager

About the role

A Sales Manager position covering the full range of sales activities, from managing the sales team and setting targets to acquiring new customers, handling key accounts and coordinating with production and marketing. The preferred industry is plastic, packaging or manufacturing.

Key responsibilities

• Sales team management: set and monitor monthly and annual targets and KPIs, review performance, train and coach the team, and support resolution of sales and customer issues.
• Sales SOP management: establish procedures from inquiry to payment collection, manage credit control, samples, returns and refunds, and improve SOPs.
• Production coordination: work with production and warehouse on demand forecasting, custom orders, schedules, inventory and safety stock, and pass quality feedback to departments.
• Key account and retention management: develop relationships with key customers, follow up repeat orders, run win-back, cross-selling and up-selling initiatives, and manage commercial arrangements.
• New customer acquisition: identify new markets and prospects, lead prospecting, cold calling, visits and presentations, and turn prospects into trial orders and long-term accounts.
• Competitor analysis: monitor competitors' pricing, quality, service and credit practices, and share market insights with management.
• Customer relationship management: keep customer records up to date, handle complaints promptly, and build long-term relationships.
• Sales promotion: plan seasonal and bulk programmes, stock clearance and sample activities, and evaluate their effectiveness and ROI.
• Digital marketing collaboration: convert online inquiries into sales, recommend products for campaigns, and review lead quality and campaign results with the marketing team.

Required profile

• Bachelor's degree.
• 5+ years of sales experience, including 2-3+ years in a managerial or supervisory role.
• B2B and FMCG sales experience, and experience managing a sales team, acquiring new customers and managing key accounts.
• Negotiation and credit collection experience; experience selling customized or made-to-order products.
• Preferred: plastic, packaging or manufacturing industry experience, and an existing network of wholesalers, factories, distributors or industrial customers.

Required skills

• Excel and sales reporting (preferred)
• CRM experience (preferred)
• Experience expanding sales into regions outside Yangon (preferred)