General Manager, Sales (FMCG Distribution)

About the role

This role leads the sales function for an FMCG distribution business and reports directly to the CEO. It covers strategy, team leadership, business development and performance monitoring across the region.

Key responsibilities

• Develop and implement sales strategies, targets and budgets aligned with the company's objectives
• Lead, mentor and evaluate regional sales managers, branch teams and commercial staff
• Identify new markets, trends and distribution channels to grow the customer base
• Build long-term relationships with major clients, partners and key stakeholders
• Track sales metrics, analyse market data and report regularly to executive leadership on pricing, promotions and product placement
• Work with Marketing, Supply Chain, Operations and HR on promotions, inventory and staffing

Required profile

• Bachelor's degree in Business Administration, Marketing, Management or a related field
• 8-10 years of proven experience in sales leadership, preferably in FMCG distribution or the beverage industry
• Proven track record in sales growth, business development and distribution management
• Experience leading large, multi-location sales teams

Required skills

• Financial literacy, budgeting and data-driven sales analytics (Excel, CRM tools)
• Negotiation, communication, presentation and stakeholder management