Sales Executive - FMCG Distribution

About the role

A fast-moving consumer goods (FMCG) distribution network is looking for a results-driven Sales Executive to drive growth and lead market expansion. The role leads and supervises the field sales team, sets targets and builds long-term relationships with distributors, retailers and key accounts.

Key responsibilities

• Lead, mentor and supervise the daily activities of the field sales team, set performance goals, monitor KPIs and coach the team.
• Own and achieve monthly, quarterly and annual sales volume and revenue targets.
• Develop sales plans and territory routing to maximise product distribution and outlet coverage.
• Monitor market price lists, competitor pricing, trade schemes and promotions, and visit markets regularly to give management actionable feedback.
• Coordinate with warehouse and logistics teams on stock availability and timely order fulfilment.
• Manage customer credit limits and collect accounts receivable on time.
• Negotiate with new retail, wholesale and key account clients and build strong relationships with distributors and store owners.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field.
• 2 to 3 years of proven sales experience in FMCG distribution (dairy, food, personal care or laundry and household goods).
• Ability to lead and motivate a field sales team, and a track record of meeting or exceeding sales targets.
• Willingness to travel across assigned territories and outlets in Yangon.

Required skills

• Solid understanding of market pricing, distributor margins and trade promotions.
• Strong negotiation, communication and relationship-building skills.