Draught Expansion Manager

About the role

The Draught Expansion Manager will drive profitable nationwide draught growth by leading outlet acquisition, optimizing early outlet performance, and strengthening exclusivity. The role requires strong cross‑functional collaboration and data‑driven decision making to mitigate commercial risks and capture new market opportunities.

Key responsibilities

• Lead and govern the acquisition team to meet outlet acquisition targets aligned with on‑trade growth priorities.
• Monitor sales, customer feedback and operational efficiency of newly acquired outlets during the first 3–6 months.
• Collaborate with frontline and RTC to identify potential draught expansion outlets.
• Ensure disciplined draught usage tracking and contract management with the contract list team.
• Conduct strategic competitor analysis to uncover key outlet acquisition opportunities.
• Provide regular reports on trade performance, market insights and growth opportunities to senior management.

Required profile

• Any graduate degree.
• Minimum 3 years of consultative selling experience in FMCG or the beer industry, with deep understanding of the modern on‑trade channel (bars, restaurants, hotels, etc.).

Required skills

• Microsoft Excel
• Power Point