Digital Marketing Executive

About the role

MyaThandarWin is hiring a full-time, on-site Digital Marketing Executive in the Mandalay Region, Myanmar. The role plans and runs digital marketing campaigns across social media, the web and other online channels to raise brand awareness, engage customers and deliver business results.

Key responsibilities

• Create and manage social media content and coordinate web content updates
• Plan and run paid advertising campaigns and handle media buying on Facebook, Instagram and TikTok
• Manage advertising budgets, set up campaigns, target audiences and monitor performance
• Analyze key metrics to optimize campaigns and maximize ROI
• Work with internal teams to align messaging, support promotions and coordinate creatives
• Stay up to date with digital marketing trends and recommend ways to improve visibility, engagement and conversion

Required profile

• Diploma or degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Previous experience in digital marketing, media buying or a related role is preferred; early-career candidates are also welcome
• Strong organizational and time management skills, able to handle several campaigns and deadlines
• Ability to work collaboratively on site with cross-functional teams and communicate clearly in writing and verbally

Required skills

• Marketing and social media marketing, and web content writing
• Media buying and paid advertising on Meta Ads (Facebook and Instagram) and TikTok Ads
• Understanding of metrics such as Reach, Impressions, CTR, CPC, CPM, CPA and ROAS
• Web analytics and A/B testing
• Basic SEO and online advertising knowledge is an advantage