Digital Marketing Executive

About the role

Sentinel's Grow division helps organisations build a credible brand and a predictable pipeline. As Digital Marketing Executive you will own campaigns end to end, from strategy and audience research to launch, tracking and optimisation.

Key responsibilities

• Work with clients and the internal team to shape digital strategies aligned with business goals, target audiences and budget, and turn them into channel plans, content calendars and campaign briefs with clear KPIs.
• Research markets, audiences, competitors and the customer journey to find engagement and conversion opportunities.
• Plan, launch and manage paid campaigns on Google Ads (Search, Display, YouTube), Meta, LinkedIn, TikTok and programmatic platforms.
• Manage organic social media, including content planning, publishing, community management and audience growth.
• Own SEO end to end: keyword research, on-page and technical optimisation, content recommendations and authority building.
• Run email and mobile marketing, including segmentation, automation journeys and A/B testing.
• Set up conversion and event tracking with GA4, Google Tag Manager and Meta Pixel / Conversions API, build dashboards and monthly reports, and present insights to clients and the team.
• Optimise budgets, bidding, audiences, creatives and landing pages to improve cost per acquisition and ROAS.
• Brief and work closely with clients to deliver on-brand, high-converting assets, and share new tools, AI-powered marketing and platform changes with the team.

Required profile

• 4+ years of hands-on digital marketing experience, owning paid and organic campaigns.
• Excellent written and spoken English; fluency in Myanmar.
• Proven campaign results with real numbers; a portfolio or case studies are highly desirable.
• Able to interpret data, manage several clients and deadlines at once, and stay ahead of emerging tools and trends.

Required skills

• Social media management, Google Ads, Meta Ads Manager and paid advertising optimisation.
• SEO, Google Analytics 4, Google Tag Manager and digital performance reporting.
• Nice to bring: agency experience, marketing technology, cloud services, SaaS or digital solutions experience, Google Ads, GA4 or Meta Blueprint certifications, basic design or video-editing skills (Canva, Figma, CapCut), and experience using AI tools to scale content and campaigns.