Customer Insight Manager

About the role

As the Customer Insight Manager you will lead YOMA F&B’s understanding of customers and the market for KFC Myanmar and YKKO. Reporting to the Head of Marketing, you will turn data, research and analytics into strategic recommendations that shape product development, menu optimisation, pricing and the overall customer experience.

Key responsibilities

• Develop and execute an annual research roadmap covering brand health, customer satisfaction, product testing and more.
• Design, conduct and manage qualitative and quantitative studies, working with external agencies when needed.
• Analyse market trends, competitor offerings and category shifts to inform strategy.
• Manage and interpret sales, transaction and digital analytics to provide actionable insights for menu planning, promotions and operational improvements.
• Build and maintain dashboards for key metrics such as NPS, repeat rate and customer satisfaction scores.
• Map the customer journey across dine‑in, takeaway and delivery, identify pain points and recommend enhancements.
• Collaborate with Food Innovation, Retail Marketing, Brand Marketing, Sales, Creative and Operations teams to embed insights into new product development and store experience.
• Present monthly insight updates and strategic recommendations to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Business Analytics, Economics, Statistics or a related field.
• 4–6 years of experience in research, analytics or insight roles, preferably in the F&B or retail sector.
• Strong analytical and problem‑solving abilities with a customer‑centric mindset.
• Excellent communication and storytelling skills to translate complex data into clear recommendations.

Required skills

• Proficiency with Excel.
• Experience using Power BI.
• Familiarity with Google Analytics.

What we offer

• Opportunity to work with leading global brands KFC and YKKO.
• Dynamic culture within a leading Myanmar company.
• Career advancement and development programmes.
• Competitive compensation and benefits.
• Ferry service, lunch provision three days a week and monthly staff reward meals.