Brand & Product Marketing Manager

About the role

Manulife Myanmar is looking for a dynamic Brand & Product Marketing Manager to drive the execution of its marketing strategy. You will lead brand management, product marketing initiatives, budget planning, and cross‑functional projects to enhance brand visibility and product performance.

Key responsibilities

• Develop and execute brand campaigns, ensuring consistency across all customer, partner, branch, and agency touchpoints.
• Coordinate branding activities, events, sponsorships, and corporate communications.
• Lead marketing support for new product launches and existing product campaigns, creating positioning, materials, and go‑to‑market plans.
• Collaborate with Product Development, Distribution, and Digital teams to boost product awareness and sales.
• Support annual marketing budget planning, monitor expenses, and prepare forecasts, variance analysis, and management updates.
• Prepare regular performance reports and presentations for senior management, regional marketing, and other stakeholders.
• Partner with distribution and functional teams on strategic initiatives and special projects led by the CMO.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Finance or a related field (Master’s degree or professional qualification is a plus).
• Minimum 5 years of progressive experience in marketing, brand management, or product marketing, preferably in insurance, banking, financial services, telecommunications, or consumer industries.
• Proven experience in budgeting, forecasting, management reporting, and stakeholder engagement.
• Strong project‑management and cross‑functional collaboration skills.

Required skills

• Proficiency with Microsoft Office – PowerPoint, Excel, and Word.
• Excellent analytical and financial management capabilities.
• Strong written and verbal communication skills.

What we offer

• Opportunities to learn, grow, and shape your career within a global team.
• A flexible environment that values well‑being and inclusion.
• Support to help you achieve your professional goals.