Medical Representative – Pharmaceutical Sales

About the role

The Medical Representative will drive sales of Cipla’s pharmaceutical brands within an assigned territory. By building strong relationships with doctors, chemists and stockists, the role aims to increase prescriptions, ensure product availability and meet the division’s business targets.

Key responsibilities

• Achieve sales targets through brand marketing and territory planning.
• Identify customer‑brand fit through market studies and place the right product for the right customer.
• Promote products using scientific tools, publications, demonstrations, PDA and reminder cards.
• Increase prescriber base, monitor doctor conversion and manage the doctor categorisation (A++, A+, A, B).
• Drive business of PPP and NI products, monitor stock levels at stockists and plan liquidation of excess inventory.
• Collect competitor information, conduct RCPA visits and ensure billing from stockists.
• Maintain daily call reports, call planner and travel plan.
• Provide academic services to doctors, respond to therapy‑related queries and promote Cipla differentiators.
• Ensure product availability, monitor returns, expiry and stock at all points in the territory.

Required profile

• Proactive and customer‑focused attitude with ability to travel across the territory.
• Strong communication skills to engage doctors, chemists and pharmacy personnel.
• Ability to analyse market data and adjust selling techniques accordingly.
• Willingness to attend training programs and continuously enhance therapeutic knowledge.

Required skills

• Use of PDA and other scientific presentation tools.
• Product knowledge of pharmaceutical brands and therapeutic areas.
• Data entry for Daily Call Reports and call planning.