Marketing Manager - Consumer Digital Product

About the role

We are seeking a Marketing Manager to lead the growth of our English‑learning mobile application. You will be responsible for shaping the marketing strategy, acquiring new users, and converting them into paying subscribers while working closely with product and creative teams.

Key responsibilities

• Develop and execute monthly and quarterly marketing plans, defining target audiences, messaging, and promotional tactics.
• Manage performance‑marketing campaigns on Facebook/Instagram, Google Ads and other platforms, monitoring CAC, ROAS and subscription metrics.
• Create and oversee content strategies for social channels such as Facebook, TikTok and Instagram, coordinating short‑form videos, tips and brand assets.
• Identify, negotiate and manage influencer collaborations and partnership agreements with educational institutions and community groups.
• Analyze the user journey from ad click to subscription, designing initiatives to improve conversion, retention and referral rates.
• Track performance using Google Analytics, Firebase, Meta Ads Manager and spreadsheets, producing weekly and monthly reports to guide budget allocation.

Required profile

• Minimum 3 years of experience in digital, growth or performance marketing.
• Proven track record managing Facebook/Instagram and Google advertising campaigns.
• Experience designing social‑media and content strategies for consumer apps.
• Strong analytical mindset with ability to interpret data and optimize funnels.
• Comfortable working in a fast‑paced, cross‑functional environment.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads
• Google Analytics
• Firebase
• Meta Ads Manager
• Spreadsheet analysis (Excel/Google Sheets)

What we offer

• Competitive salary up to 2,500,000 MMK
• Full‑time permanent contract
• Standard working hours 9‑5, Monday‑Friday
• Opportunities to shape a growing ed‑tech product