Marketing Director (Part-Time / Freelance)

About the role

U of Digital is looking for an experienced, director-level B2B marketer to work on a part-time / freelance basis. The role owns and builds the Marketing function, blending senior-level strategy with hands-on execution. It focuses on building a B2B marketing engine that covers brand awareness and direct customer acquisition, with particular emphasis on AI literacy, training and enablement, and on reaching brands, advertisers and marketers rather than sell-side personas.

Key responsibilities

• Own marketing strategy, planning and calendaring, acting as the coordinator of all marketing activities and ensuring strong activation plans for launches, events and releases
• Set marketing priorities and trade-offs across the team
• Develop and run a full-funnel B2B strategy covering brand awareness, growth marketing, sales support and post-sale engagement
• Ensure all activities are measured and accountable, delivering regular reports, wins and learnings to stakeholders
• Build a bench of marketing and advertising specialists to handle execution, pinching in where needed
• Oversee demand generation (audience strategy, paid traffic, SEO, content syndication, sponsorships, earned media, lead generation, content marketing, events, webinars, email automation, community development) and sales enablement (collateral, landing pages, go-to-market)
• Support post-sale engagement through case studies, customer events and gifting

Required profile

• Proven experience in a senior or director-level generalist B2B marketing role, preferably freelance or consulting
• Track record of measurable results such as traffic, conversions, list growth, customer acquisition or paid media ROI
• Ability to plan holistically and stay focused and accountable over multiple quarters
• Must have experience selling courses or working in the professional training / e-learning / L&D industry
• Strongly preferred: experience marketing to big brands, knowledge of industry trade bodies and influencers, and experience in marketing, advertising, publishing or media

Required skills

• Lower-funnel marketing, email drip campaigns and conversion optimization
• Proficiency with marketing automation, CMS and CRM tools such as HubSpot