Brand Manager

About the role

This Brand Manager position covers the full range of brand planning, strategy and budget management, working closely with Sales and Trade Marketing to grow distribution, visibility and sales.

Key responsibilities

• Develop annual brand plans and marketing strategies aligned with business objectives
• Define brand positioning, target audience and key brand messages, and set objectives and KPIs
• Identify opportunities for new product launches, extensions and portfolio development
• Prepare, manage and monitor the annual marketing budget, track spending and evaluate ROI
• Work with Sales and Trade Marketing on distribution, visibility and sales growth
• Develop and run consumer promotions and trade marketing activities
• Support product listing negotiations and in-store visibility initiatives
• Collaborate with cross-functional teams and external agencies

Required profile

• Bachelor's degree plus a diploma in Marketing or Business Administration, or a related field
• Minimum 2-3 years of experience in Brand Management, Marketing or the FMCG industry
• Proven experience developing and running marketing strategies and consumer promotion campaigns
• Experience managing marketing budgets and external agencies is highly preferred

Required skills

• Strong analytical, communication, presentation and project management skills
• Proficiency in Microsoft Office, especially Excel and PowerPoint