Manager, Channel Marketing (On-Trade)

About the role

The On-Trade channel marketing manager reports directly to the Senior Trade Marketing Manager and is responsible for developing and executing the annual On-Trade channel strategy and business plans, supported by consumer, customer and outlet insights. The role covers program design, outlet expansion, activation and budget management.

Key responsibilities

• Develop and execute the annual On-Trade channel strategy and business plans, and implement programs, promotions and activation plans with the Brand and Sales teams.
• Partner with Sales to identify outlet acquisition opportunities and support channel expansion in priority markets.
• Build strong relationships with key customers and leading On-Trade outlets to identify growth opportunities.
• Lead planning and execution of activations to drive consumer recruitment, engagement and brand visibility, and develop flagship outlet strategies and permanent branding solutions.
• Manage channel marketing activities, POSM, branding assets and agency deliverables in line with approved plans and budgets.
• Conduct regular market visits to monitor execution standards, identify opportunities and gather competitor intelligence.
• Monitor channel performance and market trends, and present channel plans, business reviews and performance updates at sales conferences and management meetings.
• Manage channel marketing budgets and optimise processes, investments and expenditures.

Required profile

• Bachelor's degree (or postgraduate qualification) in Business Administration, Marketing or a related field.
• Minimum of 2 years of experience in channel marketing and in an FMCG/beer environment.
• Track record of delivering visibility campaigns and programmes from briefing through to execution support.
• Understanding of experiential marketing and brand experience, including insights, measurement and best practice.
• Experience managing complex POSM production and logistics, agency and third-party supplier management, and retail marketing with a B2C brand.
• Fluent in both English and Myanmar.

Required skills

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Strong analytical, planning and organisational skills.
• Excellent interpersonal and communication skills.
• Ability to work effectively in a multicultural environment.