Director of Marketing – Beverages (Expat)

About the role

The Beverage Business Unit Marketing Director is a senior marketing leadership role responsible for driving brand growth, category performance and consumer demand within the Myanmar market. Reporting to the Group Marketing Director, the role owns the full marketing function for the BU, from annual planning and brand strategy through to activation and in‑market execution.

Key responsibilities

• Own the annual integrated brand plan for the Beverage BU, aligned with the Group’s 5‑year strategy and define category growth, occasion mapping and demand priorities for Myanmar.
• Lead portfolio review, identify gaps, rationalisation opportunities and set innovation pipeline priorities.
• Develop channel‑pack strategy with Trade Marketing and Field Sales and drive full‑funnel brand execution across ATL, BTL, digital and OOH.
• Manage creative development and agency relationships (creative, media, digital) and ensure brand consistency across all touchpoints.
• Co‑own volume, net sales revenue and gross margin delivery with the Sales Director and manage the A&P budget, tracking ROI and reporting to the Group.
• Partner with Trade Marketing on channel investment priorities and promotional mechanics.
• Lead consumer research, concept testing and post‑launch evaluation, translating insights into actionable brand and category strategies.
• Build and develop a high‑performing marketing team, own succession planning for Brand Managers and embed Group capability standards.

Required profile

• 12–15 years progressive FMCG marketing experience, including at least 3 years in a senior brand or category leadership role, preferably within the beverage sector.
• Proven track record in the Myanmar market with deep understanding of GT‑heavy retail dynamics, consumer behaviour and media landscape.
• Hands‑on experience managing new product development pipelines and leading integrated campaign development.
• Experience managing creative, media and digital agencies.
• Strong commercial acumen – comfortable owning A&P budgets, reading P&L contributions and linking marketing investment to volume and margin outcomes.