Digital Marketing Specialist

About the role

This role covers the full range of digital marketing strategy and execution, from planning and running campaigns to creating content, managing paid ads and reporting results. It also includes basic website and SEO coordination and close collaboration with internal teams and external partners.

Key responsibilities

• Develop and run digital marketing strategies and campaigns across social media, websites and other digital channels, ensuring consistent brand messaging.
• Create content such as social posts, promotional materials, videos and ads; build monthly content calendars and coordinate publication.
• Manage social media platforms including Facebook and LinkedIn.
• Plan and run paid campaigns on Meta Ads and Google Ads, monitor budgets, performance and ROI, and optimise for reach, engagement, traffic and leads.
• Analyse performance with analytics tools, track KPIs and prepare regular reports on campaigns, social engagement, website traffic and leads.
• Update website content, apply basic SEO practices, monitor traffic and engage IT or vendors on website maintenance.
• Work with internal departments, designers and external agencies on campaigns and promotions.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum 2-3 years of experience in digital marketing or a similar role.
• Experience managing social media and digital advertising campaigns.
• Hands-on experience with Meta Business Suite and Meta Ads Manager.
• Knowledge of Google Ads and Google Analytics (GA4).
• Basic understanding of SEO, SEM and website management.
• Proficiency in Microsoft Office.
• Graphic design and video editing tools such as Canva, Adobe Photoshop, Illustrator or CapCut are an advantage.