Digital Marketing Manager - Multi-Property Portfolio

About the role

The Multi-Property Digital Marketing Manager leads, plans and executes digital marketing strategies across 6 to 7 properties or business units. The role scales brand visibility, drives qualified lead generation and maximizes direct-to-consumer bookings or sales inquiries, while managing fragmented digital assets (websites, social channels and local SEO) under a unified portfolio while respecting each property's local identity.

Key responsibilities

• Develop property-specific digital roadmaps aligned with each asset's commercial, occupancy or sales targets, and build master monthly and quarterly campaign calendars.
• Plan, launch and optimize paid campaigns (Meta, TikTok, Google Ads, YouTube, LinkedIn) by property, manage ad spend to maximize ROAS and minimize cost per lead, and run retargeting and lookalike campaigns.
• Oversee 6-7 property websites or landing pages, optimize local search (Google Business Profile and directories), and implement on-page SEO, CRO and A/B testing.
• Supervise social channels (Facebook, Instagram, LinkedIn, TikTok), coordinate photography, video, graphics and copy, and monitor brand sentiment and reviews.
• Manage lead flow to sales teams, set up automated email nurturing and segmentation, and track lead-to-conversion metrics.
• Maintain a central reporting dashboard (GA4, Google Search Console, Meta Business Suite, ad managers), present performance reviews, and manage the digital marketing budget.
• Brief and manage external agencies, SEO consultants, content creators and media buyers.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 4 to 7+ years of hands-on digital marketing experience, ideally managing multiple brands, franchises or a multi-property portfolio (hospitality, real estate groups or retail chains).
• Exceptional project management and organizational skills to handle competing priorities across 7 brands, and strong stakeholder management with property and general managers.

Required skills

• Google Analytics (GA4), Google Ads, Meta Ads Manager and Google Business Profile.
• CMS platforms such as WordPress, Webflow or custom booking/leasing systems.
• CRM and email marketing tools such as HubSpot or Mailchimp.
• Basic graphic design or video editing (Canva, Adobe Creative Suite).