Campaign Senior Specialist (Marketing Consumer)

About the role

The Campaign Senior Specialist reports to the Campaign Management & Communication Manager within the Consumer division of Marketing. The role covers end-to-end execution of customer touch points through campaigns, including functional testing of telecom products and offers before and after launch, timely and accurate campaign delivery, system readiness, performance reporting and a high-quality customer experience.

Key responsibilities

• Design, execute and optimise targeted SMS and digital campaigns for product launches, customer retention, acquisition and churn prevention
• Plan, schedule and run outbound promotional, transactional and service SMS campaigns, and automate daily BAU campaigns using SQL queries and Hive
• Select targets, write message templates, set timing and frequency, and maintain the SMS calendar to avoid overlap and compliance issues
• Monitor delivery, check message volumes and exceptions, and ensure regulatory compliance and brand accuracy
• Test new products, packs, bundles and offers across prepaid/postpaid, ARPU segments, tenure and device types, and document defects with IT, VAS, billing and network teams
• Provide go-live sign-off, align system configurations with commercial needs and keep campaign documentation
• Work with cross-functional teams and third-party vendors, and make independent decisions on operation issues and campaign requirements

Required profile

• 3-6 years of experience in telecom CVM, campaign operations or product testing
• Experience in SMS campaign execution and UAT/testing, and in telco product rollouts for mass or segment users
• Customer segmentation, offer recommendation and campaign planning and execution
• Project management experience overseeing multiple teams and working with vendors
• Bachelor's degree in business, marketing, IT, engineering or a related field; MBA preferred but not mandatory

Required skills

• SQL query writing and automation with Hive
• Testing of telecom products and offers
• Attention to detail and problem-solving