Brand Manager – Strategic Brand Leadership

About the role

As a Brand Manager you will lead the development and execution of the brand strategy for an assigned portfolio, ensuring the brand meets the company’s growth and positioning objectives. You will work closely with the Marketing Manager on strategic planning and with the Brand Executive on day‑to‑day operations, while also mentoring junior team members.

Key responsibilities

• Define, implement and evaluate brand and promotional plans aligned with commercial targets.
• Monitor consumer and shopper behaviour, translate insights into actionable growth initiatives.
• Manage portfolio performance, understand category drivers and allocate budgets to maximise penetration and profitability.
• Lead Integrated Commercial Planning, ensuring alignment across Brand, Trade Marketing and Sales.
• Develop and own the brand strategy, positioning and long‑term health metrics.
• Collaborate with cross‑functional teams to deliver consistent brand activation and breakthrough communication touch‑points.

Required profile

• Strong analytical mindset with the ability to turn data and insights into commercial actions.
• Excellent understanding of brand portfolio dynamics, category growth levers and integrated marketing planning.
• Proven leadership skills to coach and develop junior team members.
• Ability to work collaboratively with Marketing, Trade and Sales functions.

Required skills