Brand Manager

About the role

The Brand Manager will lead the development and execution of Sisburma’s brand strategy, ensuring a consistent and compelling brand presence across all customer touch‑points. Reporting to the Assistant General Manager, the role combines strategic planning, creative direction, and market insight to drive brand equity and business growth.

Key responsibilities

• Develop and implement the long‑term brand foundation and quarterly strategy plans.
• Collaborate with marketing, retail, and customer experience teams to ensure brand consistency across digital platforms, packaging, social media, advertising, events, and store environments.
• Create and manage monthly and quarterly marketing plans with clear objectives, budget allocations, and performance metrics.
• Monitor market performance, adjust strategies proactively, and report impact using dashboards and analysis tools.
• Oversee media spend across all channels, optimizing ROI and budget efficiency.

Required profile

• Minimum 3 years of experience in brand management or creative strategy.
• Strong understanding of fashion culture and current trends.
• Excellent project management and communication abilities.
• Demonstrated evidence of linking brand initiatives to measurable business performance.
• Proficiency with a wide range of marketing and analytics tools.