Brand Manager

About the role

As a Brand Manager you will direct and manage the brand strategy for a designated portfolio, ensuring alignment with the company’s commercial ambitions. You will lead the development, implementation and evaluation of brand and promotional plans while collaborating closely with the Marketing Manager and Brand Executive.

Key responsibilities

• Develop and execute brand strategy, positioning and consumer segmentation.
• Lead integrated commercial planning, aligning brand, trade marketing and sales activities.
• Manage brand budgets, monitor ROI and ensure profitability across SKUs.
• Oversee campaign planning, execution and optimisation, measuring reaction and performance.
• Drive innovation and renovation projects, translating market insights into new product concepts.
• Collaborate with distributors, wholesalers and retailers to understand channel dynamics and purchase drivers.
• Coach and develop the Brand Executive and other team members.
• Support the head of department on cross‑functional projects as delegated.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field.
• Minimum 5 years of relevant marketing experience, preferably in FMCG, with recent Brand Management responsibility.
• Proven people‑management experience and ability to lead cross‑functional teams.
• Strong analytical ability to translate market research into actionable brand plans.