Brand Manager – Drive Growth in FMCG

About the role

The Brand Manager will lead the development and execution of brand strategies to grow market share and strengthen positioning within the FMCG sector. Working closely with cross‑functional teams and external partners, you will deliver integrated marketing campaigns, product launches and consumer engagement programs aligned with business objectives.

Key responsibilities

• Develop and implement brand strategies, annual marketing plans and promotional activities to achieve growth targets.
• Manage the product portfolio, including new product launches, packaging development, product improvements and lifecycle management.
• Conduct market research, consumer analysis and competitor assessments to uncover trends and growth opportunities.
• Monitor brand performance, sales trends and campaign effectiveness, providing actionable recommendations.
• Collaborate with Sales, Trade Marketing, Supply Chain, Production, R&D and Finance to ensure seamless execution of initiatives.
• Coordinate with advertising agencies, media partners and suppliers to create marketing campaigns and promotional materials.

Required profile

• Minimum 6 years of experience in Brand Management, Marketing or Product Management within FMCG, food, beverage or consumer goods.
• Strong understanding of brand strategy, positioning, consumer behavior and market research.
• Proven track record of planning and executing marketing campaigns, product launches and brand activations.
• Excellent analytical ability to interpret sales data, market insights and consumer trends.
• Fluent English with strong verbal and written communication skills.

Required skills

• Proficiency in Microsoft Excel
• Proficiency in Microsoft PowerPoint
• Proficiency in Microsoft Office applications