Assistant Consumer Activation Manager (BTL Marketing)
Otsuka Myanmar Co.,Ltd · Rangoun
Job description
About the role
Assist in executing consumer activation strategies focused on sports, gym, and fitness audiences. Support planning and execution of seminars, group detailing, and engagements with KOLs, athletes, and students.
Key responsibilities
- Implement brand marketing activities, track performance, and optimize campaigns.
- Coordinate with external agencies for sampling and promotional events.
- Monitor competitor activities and market trends.
- Assist in preparing weekly, quarterly, and annual reports on campaign effectiveness.
Required profile
- Minimum 5 years of experience in consumer activation, brand communication, or marketing (FMCG, beverage, or health industries preferred).
- Strong analytical skills with experience in campaign performance tracking.
- Experience supporting multi‑channel campaigns and working with external partners.
- Excellent organizational skills and attention to detail.
Required skills
- Proficiency in MS Office.
- Familiarity with marketing analytics tools.
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Published 2 hours ago
Expires 1 month from now
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Otsuka Myanmar Co.,Ltd
Rangoun
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