Field Coaching & Capability Executive

About the role

The Field Coaching & Capability Executive drives execution excellence for the sales force by delivering on‑site coaching, assessing performance against standards, and closing capability gaps. You will work closely with sales, commercial and distributor teams to raise field performance and ensure training effectiveness.

Key responsibilities

• Develop and execute annual sales training plans aligned with KPIs and field needs.
• Assess field execution compliance with outlet priorities, SOPs and capability frameworks.
• Deliver classroom and on‑field training sessions, providing real‑time feedback.
• Conduct joint visits and trade observations to coach sales representatives.
• Track post‑training action plans, monitor progress and report effectiveness metrics.
• Partner with sales, capability, commercial and distributor leaders to align initiatives with business objectives.

Required profile

• University degree in Business Administration, Marketing, Sales or a related field.
• Minimum 3 years experience in field sales, sales supervision, coaching, auditing or capability development within FMCG.
• Strong English communication skills.

Required skills

• Field coaching and feedback delivery.
• Sales execution, outlet management and field audit techniques.
• Data analysis, reporting and action planning.
• Stakeholder management and follow‑up discipline.