Digital Marketing Executive

About the role

We are looking for a Digital Marketing Executive to drive app downloads and user engagement for our logistics platform. You will lead end‑to‑end digital campaigns, create localized content and work closely with influencers to boost brand visibility.

Key responsibilities

• Plan and execute digital marketing campaigns aimed at increasing app downloads and user engagement.
• Manage onboarding, referral, and feature‑awareness campaigns.
• Create localized ad copy and content for social media and other digital platforms.
• Run and optimise paid ads on Meta, Google and TikTok to meet performance targets.
• Manage influencer partnerships and monitor campaign results.
• Analyse performance data to identify trends and improve outcomes.
• Arrange and oversee video shooting for campaigns, influencer content and app promotions.

Required profile

• Bachelor’s degree or diploma in Marketing, Business, Communications or a related field.
• 2‑3 years of experience in digital marketing or app‑based campaign management.
• Proven ability to manage influencer marketing, paid partnerships and digital campaigns.
• Strong analytical, creative and organisational skills with attention to detail.
• Passion for digital trends, innovation and app growth marketing.

Required skills

• Meta Ads
• Google Ads
• TikTok Business Center
• AI tools for content creation and campaign optimisation