Business Performance Manager (MFS)

About the role

The Business Performance Manager sits in the User Acquisition & Growth team of MFS Business, reporting to the Acquisition & Growth Senior Manager. The role monitors, evaluates and optimises overall MFS business performance and portfolio growth by tracking macro wallet metrics while driving commercial efficiency, acquisition performance and unit economics across digital marketing, ground activations and lifecycle retention. It acts as the central analytical link between team-level acquisition metrics and overall MFS business health.

Key responsibilities

• Track and report daily, weekly and monthly e-wallet business health, including active users (MAU/DAU), transaction volume and value, and total wallet revenue against targets.
• Evaluate new user registrations, acquisition channel performance and funnel conversion rates across digital and ground channels.
• Measure the financial effectiveness of digital ad spend, cashback incentives, referral schemes and field campaigns.
• Build and maintain CAC, payback period and LTV models across customer cohorts.
• Audit third-party activation agencies, promoter networks and agent onboarding channels on cost per acquisition, quality and SLA delivery.
• Develop financial models, budget re-forecasts and ROI projections for new growth experiments and campaigns.
• Deliver performance scorecards, acquisition velocity reports, campaign ROI audits, churn and retention analysis, and use-case adoption reports.

Required profile

• 5-8 years of progressive experience in business performance management, growth analytics, commercial finance or marketing analytics, with at least 3 years in digital banking, mobile financial services, fintech or high-volume digital platforms.
• Bachelor's degree in Business Analytics, Finance, Statistics, Economics, Marketing or a related quantitative discipline; a Master's degree or professional certification is an advantage.
• Ability to turn complex acquisition and performance data into clear commercial narratives for growth managers, creatives, auditors and executives.

Required skills

• Enterprise BI platforms such as PowerBI and Tableau.
• Advanced Excel and financial modelling.
• Data extraction with SQL.
• Familiarity with Mobile Measurement Platforms (e.g. AppsFlyer, Adjust) is a distinct advantage.