Area Sales Executive

About the role

Area Sales Executive is responsible for driving sales performance and business growth within the assigned territory by leading the field sales team, managing customer and distributor relationships, and ensuring effective execution of sales and in‑market activities. The role reports to the Division Sales Manager and directly manages Area Sales Supervisors and Sales Representatives.

Key responsibilities

• Achieve assigned sales targets and order objectives by ensuring product availability, appropriate stock levels, and healthy stock turnover.
• Manage assigned sales territories through regular route visits to customers and distributors, while identifying and developing new business opportunities.
• Strengthen product distribution and improve the availability and visibility of key brands and SKUs across assigned outlets.
• Build strong relationships with outlet owners and distributors, and negotiate and execute agreed market promotions and sales activities.
• Ensure the placement of the appropriate cooler size at priority outlets in line with the annual plan, and maintain coolers in good operating and physical condition.
• Execute in‑outlet merchandising activities in accordance with the defined Picture of Success and company standards.
• Address customer and distributor concerns promptly and coordinate with relevant teams to resolve issues effectively.
• Monitor market conditions, competitor activities, and customer feedback, and provide timely updates and insights to the relevant team.

Required profile

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 5 years of relevant sales experience, preferably in the FMCG industry.
• Strong interpersonal and relationship‑building skills with a good team‑oriented mindset.
• Strong results orientation with good problem‑solving and decision‑making abilities.
• Good communication, negotiation, and influencing skills.
• Willingness and ability to travel within the assigned territory.
• Ability to work independently, manage priorities, and deliver results within assigned targets.