Trade Marketing Manager

About the role

The Trade Marketing Manager will develop and execute trade marketing strategies to drive sales growth, strengthen brand presence, and improve product visibility across retail channels. This role works closely with Sales, Brand, and Distribution teams.

Key responsibilities

• Develop and implement trade marketing plans aligned with sales targets and brand objectives.
• Plan and execute trade promotions, in‑store activations, POS materials and other activities.
• Analyse market trends, competitor actions and sales performance to identify opportunities.
• Manage trade marketing budgets, monitor spend and evaluate ROI.
• Build and maintain relationships with key retailers, distributors and trade partners.

Required profile

• Bachelor's degree in Business Administration, Marketing or related field.
• Minimum 5 years of trade marketing experience, preferably in FMCG, with managerial responsibilities.
• Strong analytical, strategic thinking and project management abilities.
• Excellent communication, negotiation and leadership skills.

Required skills

• Proficiency in Microsoft Office, especially Excel and PowerPoint.