Trade Marketing Executive

About the role

The Trade Marketing Executive will support the development and execution of trade marketing strategies to boost sales, distribution and brand visibility across key channels. Working closely with Sales, Marketing and cross‑functional teams, you will translate shopper and market insights into effective trade initiatives and ensure their timely execution.

Key responsibilities

• Support the development and execution of channel, category and shopper‑specific trade marketing plans aligned with brand and business objectives.
• Gather and analyse customer, shopper and market insights to identify opportunities and recommend actionable initiatives.
• Conduct market visits, research and audits to monitor product performance, trends, shopper behaviour and execution standards.
• Monitor competitor activities, including pricing, trade margins, promotions, visibility and channel strategies.
• Collaborate with Sales and Group Marketing to ensure alignment between brand strategy, channel strategy and in‑market execution.
• Plan and execute trade promotions, activations, merchandising and other channel initiatives.
• Track sales volume, revenue, trade spending and cost performance against approved plans and budgets.
• Prepare regular reports, presentations and insights for management review.
• Coordinate with internal and external stakeholders to ensure timely execution of trade marketing activities.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 3–4 years of experience in Trade Marketing, Sales or Marketing, preferably within the FMCG industry.
• Strong analytical skills with the ability to interpret data, identify insights and recommend actions.
• Excellent communication and interpersonal skills with business‑level English proficiency.
• Proactive, energetic and solution‑oriented with strong attention to detail.
• Organisational ability to manage multiple tasks and meet deadlines.
• Capability to work effectively with cross‑functional teams and external stakeholders.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Office suite