Senior Digital Executive

About the role

The Senior Digital Executive will work on‑site in Kamayut, planning, executing and optimizing digital marketing campaigns for a range of clients. The role focuses on media planning, buying and daily performance optimisation across multiple digital platforms.

Key responsibilities

• Develop digital media plans aligned with campaign objectives, target audiences, budgets and KPIs.
• Set up and manage paid campaigns on Meta Ads, Google Ads and other relevant channels, handling targeting, bidding, budgets and scheduling.
• Monitor and optimise campaigns daily using metrics such as Reach, Impressions, CPM, CPC, CTR, CPA, CPL, Conversion Rate and ROAS.
• Track advertising account balances, daily spend and maintain accurate budget trackers to prevent overspending.
• Prepare weekly, monthly and end‑of‑campaign performance reports and translate data into actionable insights for clients and internal teams.

Required profile

• 3–5 years of experience in digital marketing, media buying or performance advertising.
• Hands‑on experience managing paid media campaigns and multiple budgets simultaneously.
• Agency experience is an advantage.

Required skills

• Meta Ads platform
• Google Ads platform
• Digital media planning and buying
• Performance KPI analysis and optimisation