Route to Consumer Transformation Manager

About the role

HEINEKEN Myanmar is looking for a Route to Consumer Transformation Manager to drive the development, implementation and optimisation of Route to Consumer strategies, ensuring efficient and effective delivery of products and services to customers. The role oversees the full project lifecycle, from strategic planning through execution to performance analysis, works with internal cross-functional teams and external distributors, and after full implementation passes the project to the relevant team.

Key responsibilities

• Manage and oversee RTC projects such as Keg Expansion, Crate RPM Expansion and Distribution Expansion, delivering them on time and within budget
• Lead the implementation of the Contact Centre Deployment for HML and the Strategic Wholesales project with the product team
• Initiate discussions on the Distributor sales REP programme and run an end-to-end expansion plan
• Create hypotheses, run A/B tests and share credible commercial data to improve RTC strategies
• Develop RTC projects and JTBD aligned with business objectives, with detailed plans, milestones and timelines
• Work with sales, trade marketing, customer service, logistics, supply chain and distributor teams
• Monitor performance, report weekly in RTC project meetings and present bi-weekly updates to senior management
• Manage change, train stakeholders and resolve resistance

Required profile

• 3-4 years of proven experience in a relevant or related field
• Project management experience and a broad commercial/sales background across several functions
• Experience proposing a business case for a brand-new project
• Experience working with multiple stakeholders and managing expectations
• Fluent oral and written English

Required skills

• Analytical thinking: hypothesis development, designing tests and experiments, data analysis and actionable recommendations
• Creating clear presentations and visual designs
• Time management, organisation and attention to detail