Lead Creative Designer

About the role

Group MarCom is Yoma Group’s lean internal creative agency, supporting businesses and entities across the Group. As the Studio’s creative lead, you will be the primary creative partner to entity marketing teams — shaping creative direction, turning briefs into compelling work, and ensuring the Group’s brand is consistently and effectively expressed. This is a hands‑on role, combining creative leadership with design execution.

Key responsibilities

• Own the brand: Maintain and evolve Yoma Group’s visual identity, brand guidelines and creative standards across the Group.
• Lead creative: Develop creative concepts and lead the visual direction for group‑wide campaigns, events and key communications.
• Deliver great work: Design and oversee key visuals, campaign assets, digital/social content, presentations and event/experiential materials from brief through to final execution.
• Partner with the business: Act as the main creative partner to entity marketing teams, balancing Group brand consistency with each entity’s individual character.
• Lead the Studio: Guide the Graphic Designer, manage creative workflow and assets, and provide creative direction across photography, video and external creative partners.

Required profile

• 6+ years’ experience in brand, graphic or creative design, ideally across an agency, in‑house or multi‑brand environment.
• A strong portfolio spanning brand identity, campaign creative, key visuals and event/experiential design.
• Fluent in Adobe Creative Suite, Figma and Canva, with a strong eye for typography, layout, composition and visual storytelling.
• Strong understanding of brand systems and guidelines, with the ability to protect and thoughtfully evolve a visual identity.
• Comfortable briefing and directing photography/video shoots and working with external creative partners.
• Strong creative judgement, stakeholder management and communication skills, with the confidence to challenge briefs and find solutions.
• Hands‑on, collaborative and highly organised, with the ability to manage multiple priorities and deliver quality work in a lean, fast‑moving team.

Required skills

• Adobe Creative Suite
• Figma
• Canva