Digital Marketing Manager – Software

About the role

The Digital Marketing Manager is a full‑time, on‑site position based in Yangon. You will plan, execute and optimise digital marketing campaigns across multiple channels to boost brand awareness, acquire new customers and support the company’s growth.

Key responsibilities

• Manage social media platforms, create and schedule content, and run both organic and paid campaigns.
• Monitor campaign performance and leverage web analytics to improve results.
• Oversee lead‑generation activities and design funnel‑optimisation strategies.
• Coordinate with cross‑functional teams to ensure consistent brand messaging.
• Track key performance metrics, prepare regular reports and recommend data‑driven improvements.

Required profile

• Strong background in digital marketing strategy development.
• Experience in social media marketing, lead generation and web analytics.
• Proven ability to manage integrated digital campaigns and work with cross‑functional teams.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.

Required skills

• Google Analytics (or similar web‑analytics platforms).