Digital Marketing Executive (Social Media & Content)

About the role

The company is seeking a proactive Digital Marketing Executive to lead social media and content initiatives, create engaging visual assets, and support paid advertising efforts across multiple platforms.

Key responsibilities

• Plan, create and publish engaging content across Facebook, TikTok, LinkedIn, Telegram and Viber.
• Produce short‑form videos for TikTok, Facebook Reels and other platforms, including shooting and basic editing with a smartphone or camera.
• Launch, monitor and optimise paid advertising campaigns on Meta (Facebook) and provide performance recommendations.
• Coordinate product photo‑ and video‑shoots with designers, photographers and videographers, ensuring brand alignment.
• Update and maintain website content, work with developers to keep pages accurate and user‑friendly.
• Track social media and digital marketing trends, conduct market research and competitor analysis, and prepare regular performance reports.
• Collaborate with sales, product, external agencies and other stakeholders to execute integrated campaigns.

Required profile

• Bachelor’s degree preferred but not mandatory; attitude, creativity and problem‑solving are valued.
• 1–3 years of experience in digital or social media marketing, or a strong portfolio for fresh graduates.

Required skills

• Meta Ads and Meta Business Suite.
• Tik Tok Studio.
• Canva.
• Microsoft Office.