Digital Marketing Executive

About the role

This full‑time, on‑site position in Kamayut focuses on planning and executing digital marketing campaigns to promote BYD’s electric vehicle products, services and brand awareness across multiple online channels.

Key responsibilities

• Manage and grow social media accounts, creating engaging content aligned with brand guidelines.
• Create, update and optimise web content, coordinating digital promotional activities.
• Monitor campaign performance using web analytics tools and prepare regular performance reports.
• Collaborate with sales and service teams to ensure digital messaging supports business objectives.
• Support event promotions, online lead generation and maintain consistent brand communication across all digital touchpoints.

Required profile

• Strong marketing and social media marketing skills with proven ability to run effective digital campaigns.
• Excellent web content writing and communication abilities to produce clear, brand‑consistent messaging.
• Experience using web analytics to track, interpret and optimise performance.
• Relevant digital marketing experience, preferably in automotive, technology or sustainable energy sectors.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.
• Strong organisational skills, attention to detail and ability to manage multiple campaigns and deadlines.
• Comfort working on‑site in a fast‑paced environment and collaborating with cross‑functional teams.

Required skills

• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Content Management Systems
• Web analytics tools
• Basic SEO principles