Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to boost brand awareness across digital platforms and drive B2B and wholesale customer acquisition. The role involves creating and executing content plans, campaigns, and promotional strategies for social media channels such as Facebook and TikTok.

Key responsibilities

• Develop and implement branding plans to increase brand awareness on digital platforms.
• Create content plans and marketing campaigns for Facebook, TikTok, and other social media.
• Design marketing strategies to attract B2B customers and wholesale shops.
• Produce tailored content and promotions for wholesale customers.
• Analyze market and competitor data to refine marketing plans.
• Monitor digital marketing results and prepare performance reports.
• Collaborate with the sales team to generate leads and grow the customer base.

Required profile

• Prior experience in digital marketing is preferred.
• Strong understanding of Facebook and TikTok marketing.
• Ability to create and plan engaging content.
• Interest in branding and B2B marketing with capability to devise strategies.
• Creative mindset with willingness to test new ideas.
• Team‑player who can work collaboratively.
• Result‑oriented and able to meet defined objectives.

Required skills

• Facebook Marketing
• TikTok Marketing
• Content Creation
• Content Planning