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Skills
Experience
General Manager (Dammam)
APEX Industrial Services (MENAISCO)
2025-08 -
Leads strategic growth and operational execution for the MENA region, owning budgets, cash flow and resource allocation while ensuring profitability. Drives turnaround and integration initiatives to position the company for an IPO and expands the GCC/MENA footprint. Develops and mentors a large multidisciplinary team, overseeing project staffing, recruitment and international mobility. Builds and maintains long‑term partnerships with clients and government entities.
Geozone Product Lines Director D&E
Weatherford
2024-06 - 2025-06
Directed product‑line growth strategy, technology implementation and KPI/P&L management for the MENA region, including shadow P&L oversight. Led asset and inventory strategy while sponsoring talent development programs. Enabled solution selling and introduced innovative product‑line business models that increased market share. Coordinated cross‑functional teams to align technical delivery with commercial objectives.
Country Director, UAE Oil Field Services and Equipment
Baker Hughes
2022-06 - 2024-05
Owned key‑account governance and country P&L, delivering 20 % year‑over‑year revenue and margin growth. Managed market analysis, demand generation, marketing, business development and commercial operations, including partnerships and agent networks. Drove initiatives for synergies, localization, HSE compliance, service delivery and quality improvement across the UAE portfolio.
MENATI Regional Wireline Product Line Director
Baker Hughes
2020-02 - 2022-05
Led operational excellence and service delivery while shaping the P&L, protecting margins above 30 % during the Covid pandemic. Optimized inventory and introduced new technologies to improve efficiency. Orchestrated market analysis, business development, tender strategies and customer relationship management, ensuring high satisfaction and loyalty.
Kuwait Country Executive and North Gulf Geomarket Director
Baker Hughes (GE company)
2017-07 - 2020-01
Grew country P&L and led Oil Field Services to a #1 ranking with Kuwait Petroleum Corporation. Managed post‑merger integration of GE O&G and Baker Hughes across Kuwait, Qatar and Turkey. Delivered a 15 % revenue increase through growth strategy, market analysis, demand generation and localized commercial operations. Strengthened key‑account governance and customer relationships.
Kuwait Country CEO & Surface Business Director
General Electric International Incorporation (GE O&G)
2016-01 - 2017-07
Provided overall leadership for GE’s operations in Kuwait, overseeing surface business units and country P&L. Implemented strategic initiatives that improved operational efficiency and market penetration. Built high‑performing teams and fostered a culture of safety, quality and customer focus.
Languages
Arabic
fluent
French
fluent
English
fluent
Last updated: 1 week ago